For me, good design starts with purpose. While art is about expression, design is about solving real problems — the kind we uncover through research, data, and user insights. I always try to deliver high quality work that's both focused and aesthetic, earning user attention with intention.
I’m currently at a startup called GitSum, building a full web product from the ground up. Creating everything from strategy to UX, UI, and branding.
Led creative direction for GbgOpen — a YRGO and City of Gothenburg initiative with big agencies like Grebban and AKQA participating. Delivered a campaign that engaged both community and industry.
One of two designers on a cross-functional team, I led branding, UI/UX, and product design for 10+ projects, driving a 28% revenue growth.
UI design, UX design, visual identity, motion design, prototyping, design systems, branding, storytelling, user-centered design, cross-functional collaboration, product design.
art direction, visual storytelling, typography, Problem-solving, Emotional intelligence, A/B Testing, Leadership.
I’m a product designer with a background in brand, UX, UI, motion, and digital design. I have worked in a wide range of projects, from initial concept and creative direction to detailed design and final production.
With experience in both startups, creative agencies and public sector, I’ve delivered end-to-end digital experiences for a wide range of clients and industries.
Outside of design, I’m a social and energetic person. In past roles, I’ve initiated everything from Thursday lunch runs and after-work hangouts to full team-building events. In my free time, you’ll likely find me rock climbing, exploring cities or diving into creative side projects — anything that keeps me curious and inspired.
I currently live in Gothenburg, working and enjoying life.
